We, at the Financial Alliance for Women, are the leading peer learning organization for financial services providers targeting the female economy, a large, fast-growing and yet underserved market. We acknowledge that fintechs are well-positioned to tap into this market, as showcased in our research publications launched October 2020, “How Fintechs Can Profit From the Multi-Trillion-Dollar Female Economy” and October 2021 "How Fintechs Can Capture the Female Economy". The Alliance Hack was born to help fintechs embrace this win-win opportunity.
Now in its third year, the Alliance Hack will leverage our deep expertise in serving the women’s market to support fintechs develop solutions for women to access to finance and non-financial services to accelerate their income growth. The Hack will put the spotlight on fintechs so that incumbent banks, many of whom are existing members of the Alliance, can see what they are offering; and also give the fintech’s an opportunity to pitch their solution in front of a very high ranking judging panel of global leaders in the financial services space.
The Hackathon offers clinics as well as business and technical mentoring support to participating fintechs to help them validate their tech-solutions and develop sound business models with the potential to serve real needs of women business-owners and transforming women's investment capabilities.
And so, we are inviting startup and established fintechs to become gender intelligent and innovate scalable solutions that can break down systemic barriers for women.